Rubicon ®:
www.rubicongroup.com

Rubicon’s fundamental business philosophy is anchored on the premise that the business planning and revenue management practices of its customers must include the integration of competitive market information. That premise also has the dimension of time – meaning market information about future. Therefore, future competitive market information becomes a key component to guide both the strategic and tactical decisions of hoteliers worldwide.

Our core business is providing future competitive market information. However, we understand this information is part of larger hotel revenue management eco-system that includes other market intelligence, business planning, channel execution and transactional service components.

We, as individual vendors, often pitch our own stove-pipe, component value propositions, but rarely have the opportunity to demonstrate and show how our components can be successfully linked together. The SMART Conference is an opportunity to show thought leadership in demonstrating this linkage with like-minded, complementary suppliers.

About Rubicon:
Rubicon offers the broadest and deepest collection of forward-looking and historical market insight in the travel industry today, through its MarketVision® family of services, which includes Competitive Rate Position, Competitive Demand Position and Competitive Channel Position. Our focus is to integrate competitive market information into the business planning and revenue management practices of our customers. A leading provider of competitive market intelligence to the global travel and hospitality industry, we transform the way customers do business by harnessing industry knowledge, technological expertise and a storehouse of market information. Our unique application of market intelligence, coupled with a focus on actionable forward-looking insight, works together to deliver unparalleled performance that enables its customers to achieve exceptional results.