Avalon Report:
www.avalonreport.com

Avalon Report Corporation is proud to be a founding member of the SMART Alliance. We’ve long held the belief that any synergistic use of travel distribution technology must include the power of public comments. Setting revenue goals without taking into account the perception of the hotel on publicly visible sites risks the very effort involved in their achievement. Properly used, Avalon BUZZ Report©’s, traveler review summaries enhance rate and page placement reporting by providing essential information for setting strategic targets and ensuring competitive positioning for revenue.

About Avalon:
Avalon Report’s proven real time technology enables hotels to keep a watchful eye on traveler reviews, ratings, candid photos and video. Avalon BUZZ Report©, the premiere hotel Web 2.0 monitoring solution, tames the wild west of Consumer Generated Content (CGC).

With over 40% of consumers using traveler reviews regularly, the transparency brought by unprecedented consumer access affects value perceptions of rates and can significantly impact the reservations stream. Our Avalon BUZZ Report© allows a hotel to keep watch over the ratings landscape by delivering the industry’s first competitive set Internet Guest Satisfaction Scorecard and other easy to read dashboards summarizing guest satisfaction ratings, total number of reviews and average site scores.

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