MISSION STATEMENT

Integration. Education. Innovation.

The Strategic Marketing Alliance of Revenue Technologies (SMART) provides an open, interactive forum for revenue management technology innovation in the hospitality industry. We will drive awareness of best-of-breed revenue management technologies by educating our current and prospective clients on how strategic, end-to-end integration of our industry-leading technologies can help achieve greater profitability than using one technology alone. We will seek to advance technological innovation to maximize our clients’ revenues, while minimizing the staff time and costs required to achieve them.
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